What is data meltdown?
Quality data is the focal point for your performance and account-based marketing campaigns. However, according to D&B annual b2b marketing data report, only 50% of B2B firms are confident in their organizational data. Often the volume & velocity of the data confuses the enterprise rather than creating an opportunity. When businesses are ready to make insight-worthy actions, revenue opportunities get lost.
*Signs you can check to know whether your company is facing a data meltdown?
Poor Data Quality
Can’t Take In All the Data
Not Enough Data
Inflexible Reports
Poor Feedback Cycles
Stale Data.
*How can you navigate through constant meltdowns to improve your campaigns?
Commit to improving data quality.
Assign the Chief Data Officer
Regulate data collection and mitigation process
Integrate marketing & sales data
Ensure data integrity.