Account-Based Marketing (ABM) has gained significant traction in recent years as a highly effective approach for targeting and engaging...

Why are B2B marketers stuck with stock images and business jargon? Why don’t we use simpler words and an enticing design? Why don’t we...

Chat GPT, or Generative Pre-trained Transformer, is a powerful AI language model developed by OpenAI. It is trained on a mass amount of...

What is data meltdown? Quality data is the focal point for your performance and account-based marketing campaigns. However, according to...

This is a classic problem-solution misfit setup in today's marketing. A broader problem like - "what is your brand's positioning in the...

Marketers are rapidly jumping on the AI bandwagon. As per the International Data Corporation (IDC), companies have spent upwards of $5.9...

With the mentions of the cookieless world, people are often worried about consumer data. First-party consent cookies store the customer’s...

Cookies have given companies and advertisers a view into the world of consumers and their habits for more than 20 years. Cookies, those...

Are you facing difficulty in tracking the metrics of your account-based marketing strategies? Account-based Marketing (ABM) requires...

Compared to marketing to individual customers, marketing to businesses is significantly different. Because of this, B2B advertising must...

Lead generation depends on successful demand generation. Albeit subtle, the difference between awareness and interest is significant....