Sakshi Bhomia
7 proven essentials to perfect ABM strategy!
Account-Based Marketing (ABM) has gained significant traction in recent years as a highly effective approach for targeting and engaging...
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Sakshi Bhomia
- May 22, 2023
- 2 min
Why are B2B marketers stuck with stock images and business jargon?
Why are B2B marketers stuck with stock images and business jargon? Why don’t we use simpler words and an enticing design? Why don’t we...
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Sakshi Bhomia
- Mar 16, 2023
- 3 min
Chat GPT Myths,Threats & Use Cases
Chat GPT, or Generative Pre-trained Transformer, is a powerful AI language model developed by OpenAI. It is trained on a mass amount of...
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Sakshi Bhomia
- Jan 9, 2023
- 1 min
Your company might be at the verge of Data Meltdown?
What is data meltdown? Quality data is the focal point for your performance and account-based marketing campaigns. However, according to...
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Sakshi Bhomia
- Dec 13, 2022
- 1 min
What is the classic problem-solution misfit setup in today's marketing?
This is a classic problem-solution misfit setup in today's marketing. A broader problem like - "what is your brand's positioning in the...
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Sakshi Bhomia
- Dec 6, 2022
- 1 min
Is AI The Future of Marketing ?
Marketers are rapidly jumping on the AI bandwagon. As per the International Data Corporation (IDC), companies have spent upwards of $5.9...
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Sakshi Bhomia
- Nov 15, 2022
- 1 min
Why should you incentivize voluntary data sharing
With the mentions of the cookieless world, people are often worried about consumer data. First-party consent cookies store the customer’s...
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Sakshi Bhomia
- Nov 10, 2022
- 2 min
Cookieless Advertising : What you need to know
Cookies have given companies and advertisers a view into the world of consumers and their habits for more than 20 years. Cookies, those...
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Sakshi Bhomia
- Oct 18, 2022
- 1 min
KPIs for Account-Based Marketing
Are you facing difficulty in tracking the metrics of your account-based marketing strategies? Account-based Marketing (ABM) requires...
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Sakshi Bhomia
- Oct 12, 2022
- 1 min
The goal of B2B marketing is to increase brand awareness among other businesses and gain their patro
Compared to marketing to individual customers, marketing to businesses is significantly different. Because of this, B2B advertising must...
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Sakshi Bhomia
- Oct 11, 2022
- 1 min
It doesn’t always have to be “demand generation vs lead generation”
Lead generation depends on successful demand generation. Albeit subtle, the difference between awareness and interest is significant....
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