Compared to marketing to individual customers, marketing to businesses is significantly different. Because of this, B2B advertising must be approached strategically.
For B2B advertising, these are really challenging times. Given a peculiar and challenging environment, this post offers some suggestions on how to handle channel mix, budgeting, and KPIs in Q4 of 2022.
The initiatives you take in the next months may have the highest impact for the incoming flood in Q1 of 2023.
