What is the classic problem-solution misfit setup in today's marketing?
Updated: Feb 4
This is a classic problem-solution misfit setup in today's marketing. A broader problem like - "what is your brand's positioning in the market?" will need a roadmap.
Listening to what the audience is saying and not, tapping cultural moments, creating an emotional story, and approaching the problem with an inverted mirror will lead you to a concrete base.
Let us not be trapped in short term realities of the digital marketing. Aim for a bigger picture, always!