This is a classic problem-solution misfit setup in today's marketing. A broader problem like - "what is your brand's positioning in the market?" will need a roadmap.
Execution of that roadmap is an extended problem. Sure, activity like changing the headline on websites, social media ads, and other formats may have some effect, but it is not the solution.
Listening to what the audience is saying and not, tapping cultural moments, creating an emotional story, and approaching the problem with an inverted mirror will lead you to a concrete base.
Let us not be trapped in short term realities of the digital marketing. Aim for a bigger picture, always!
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