Sakshi Bhomia

Chat GPT Myths,Threats & Use Cases

Chat GPT, or Generative Pre-trained Transformer, is a powerful AI language model developed by OpenAI. It is trained on a mass amount of...

Sakshi Bhomia

Your company might be at the verge of Data Meltdown?

What is data meltdown? Quality data is the focal point for your performance and account-based marketing campaigns. However, according to...

Sakshi Bhomia

What is the classic problem-solution misfit setup in today's marketing?

This is a classic problem-solution misfit setup in today's marketing. A broader problem like - "what is your brand's positioning in the...

Sakshi Bhomia

Is AI The Future of Marketing ?

Marketers are rapidly jumping on the AI bandwagon. As per the International Data Corporation (IDC), companies have spent upwards of $5.9...

Sakshi Bhomia

Why should you incentivize voluntary data sharing

With the mentions of the cookieless world, people are often worried about consumer data. First-party consent cookies store the customer’s...

Sakshi Bhomia

Cookieless Advertising : What you need to know

Cookies have given companies and advertisers a view into the world of consumers and their habits for more than 20 years. Cookies, those...

Sakshi Bhomia

KPIs for Account-Based Marketing

Are you facing difficulty in tracking the metrics of your account-based marketing strategies? Account-based Marketing (ABM) requires...

Sakshi Bhomia

The goal of B2B marketing is to increase brand awareness among other businesses and gain their patro

Compared to marketing to individual customers, marketing to businesses is significantly different. Because of this, B2B advertising must...

Sakshi Bhomia

It doesn’t always have to be “demand generation vs lead generation”

Lead generation depends on successful demand generation. Albeit subtle, the difference between awareness and interest is significant....

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