Why should you incentivize voluntary data sharing
Updated: Feb 4
With the mentions of the cookieless world, people are often worried about consumer data.
First-party consent cookies store the customer’s interactions with the website. To know more, we have two different assets with different motives.
- Interactive Content: A quiz, personalized guide to finding a product, survey, or another form of content can ask for the customer’s information not only for marketing purposes but also to help the buyer find the information they’re looking for
- Gated Content: Gated content is specialized, often long-form content that provides considerable value in exchange for information. The user agrees to provide their name, company name, interest in the content, e.t.c., and in exchange, they may receive a guide, research, or an especially instructive case study.
Know your funnel, and everything will fall into place.
We helped many clients get the desired results by introducing interactive and content to their ad mix