It doesn’t always have to be “demand generation vs lead generation”
- Sakshi Bhomia
- Oct 11, 2022
- 1 min read
Updated: Feb 4, 2023
Lead generation depends on successful demand generation. Albeit subtle, the difference between awareness and interest is significant.
Lead generation generates interest while demand generation raises awareness. As a result, qualified leads with a higher possibility of increasing business are produced.
Here are the steps of how they work together:

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