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Writer's pictureSakshi Bhomia

It doesn’t always have to be “demand generation vs lead generation”

Updated: Feb 4, 2023

Lead generation depends on successful demand generation. Albeit subtle, the difference between awareness and interest is significant.


Lead generation generates interest while demand generation raises awareness. As a result, qualified leads with a higher possibility of increasing business are produced.


Here are the steps of how they work together:

It doesn’t always have to be “demand generation vs lead generation”

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