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It doesn’t always have to be “demand generation vs lead generation”

  • Writer: Sakshi Bhomia
    Sakshi Bhomia
  • Oct 11, 2022
  • 1 min read

Updated: Feb 4, 2023

Lead generation depends on successful demand generation. Albeit subtle, the difference between awareness and interest is significant.


Lead generation generates interest while demand generation raises awareness. As a result, qualified leads with a higher possibility of increasing business are produced.


Here are the steps of how they work together:

It doesn’t always have to be “demand generation vs lead generation”

 
 
 

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