Narmada Seva Yatra

River conservation : India & abroad

Awareness - Govt of Madhya Pradesh

Services: Brand awareness

Industry: Government 

Introduction to the project:

Objectives:

  • Creating campaign visibility at local, national and international level.

  • Generating awareness about the  Namami Devi Narmade Activities in India and Top Eight (8) countries

  • Driving relevant traffic to the namamidevinarmade.mp.gov.in official website.

Target Geography:

Local: State of Madhya Pradesh

National: 17 major / metro cities – Hydrabad, Patna, New Delhi, Mumbai, Ahmedabad, Vadodara, Gurgoan, Bengaluru, Mumbai, Nagpur, Jaipur, Pune, Lucknow, Varanasi, Kolkata, Rajpur & Nashik.

International: 8 Countries – USA, United Kingdom, Hong Kong, Japan, South Korea, Malaysia, Philippines and Singapore.

 

Proposed Service: Banner ads & Retargeting ads campaign for Desktop & Mobile platforms.

Duration of the campaign - 6 months

Placement Sites - News, Media, Spiritual, News Blogs, News Forums Site of India and Abroad.

 

Methodology:

The entire activity is aimed to drive relevant traffic from various touch points (local / national publisher sites of Google Network) to the namamidevinarmade.mp.gov.in website where alone the online advertising contributes to a minimum of 54,995 Clicks & 3 Crore impressions from India & Abroad. Remarketing has also been proposed as part of the campaign to create a brand recall value.

Results:

  • Achieved 54,995 clicks and 3,18,04,943 impressions for this campaign from Madhya Pradesh, Indian 17 cities and 5,293 Clicks Global.

  • Achieved 9,605 clicks from Remarketing.