Narmada Seva Yatra
River conservation : India & abroad
Awareness - Govt of Madhya Pradesh
Services: Brand awareness
Industry: Government
Introduction to the project:
Objectives:
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Creating campaign visibility at local, national and international level.
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Generating awareness about the Namami Devi Narmade Activities in India and Top Eight (8) countries
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Driving relevant traffic to the namamidevinarmade.mp.gov.in official website.
Target Geography:
Local: State of Madhya Pradesh
National: 17 major / metro cities – Hydrabad, Patna, New Delhi, Mumbai, Ahmedabad, Vadodara, Gurgoan, Bengaluru, Mumbai, Nagpur, Jaipur, Pune, Lucknow, Varanasi, Kolkata, Rajpur & Nashik.
International: 8 Countries – USA, United Kingdom, Hong Kong, Japan, South Korea, Malaysia, Philippines and Singapore.
Proposed Service: Banner ads & Retargeting ads campaign for Desktop & Mobile platforms.
Duration of the campaign - 6 months
Placement Sites - News, Media, Spiritual, News Blogs, News Forums Site of India and Abroad.
Methodology:
The entire activity is aimed to drive relevant traffic from various touch points (local / national publisher sites of Google Network) to the namamidevinarmade.mp.gov.in website where alone the online advertising contributes to a minimum of 54,995 Clicks & 3 Crore impressions from India & Abroad. Remarketing has also been proposed as part of the campaign to create a brand recall value.
Results:
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Achieved 54,995 clicks and 3,18,04,943 impressions for this campaign from Madhya Pradesh, Indian 17 cities and 5,293 Clicks Global.
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Achieved 9,605 clicks from Remarketing.