Narmada Seva Yatra
River conservation : India & abroad
Awareness - Govt of Madhya Pradesh
Services: Brand awareness
Introduction to the project:
Creating campaign visibility at local, national and international level.
Generating awareness about the Namami Devi Narmade Activities in India and Top Eight (8) countries
Driving relevant traffic to the namamidevinarmade.mp.gov.in official website.
Local: State of Madhya Pradesh
National: 17 major / metro cities – Hydrabad, Patna, New Delhi, Mumbai, Ahmedabad, Vadodara, Gurgoan, Bengaluru, Mumbai, Nagpur, Jaipur, Pune, Lucknow, Varanasi, Kolkata, Rajpur & Nashik.
International: 8 Countries – USA, United Kingdom, Hong Kong, Japan, South Korea, Malaysia, Philippines and Singapore.
Proposed Service: Banner ads & Retargeting ads campaign for Desktop & Mobile platforms.
Duration of the campaign - 6 months
Placement Sites - News, Media, Spiritual, News Blogs, News Forums Site of India and Abroad.
The entire activity is aimed to drive relevant traffic from various touch points (local / national publisher sites of Google Network) to the namamidevinarmade.mp.gov.in website where alone the online advertising contributes to a minimum of 54,995 Clicks & 3 Crore impressions from India & Abroad. Remarketing has also been proposed as part of the campaign to create a brand recall value.
Achieved 54,995 clicks and 3,18,04,943 impressions for this campaign from Madhya Pradesh, Indian 17 cities and 5,293 Clicks Global.
Achieved 9,605 clicks from Remarketing.