CHHATTISGARH STATE INDUSTRIAL DEVELOPMENT CORPORATION (CSIDC): Why to invest in Chhattisgarh

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Services: Brand awareness

Industry: Government

 

Introduction to the project:

Objectives:

• Creating campaign visibility at local and national level.

• Generating awareness about investments, ease of doing business, investment summit and other investment related activities to be organized by CSIDC in chhattisgarh and 10 major cities.

• Drive relevant traffic to the industries.cg.gov.in official website.

 

Target Geography:

Local: State of Chhattisgarh

National: 10 major / metro cities - New Delhi, Mumbai, Ahmedabad, Vadodara, Nagpur, Jaipur, Bangalore, Pune, Lucknow & Varanasi.

 

Proposed Service: Banner ads & Remarketing ads campaign for Desktop & Mobile platforms.

Duration of the campaign - One month.

Placement - News, Media, Investment, Finance related websites.

 

Methodology:

The entire activity is aimed to drive relevant traffic from various touch points (local / national publisher sites of Google Network) to the CSIDC website (www.csidc.in) where alone the online advertising contributes to a minimum of 23,300 Clicks & 1.97 Crore impressions from Chhattisgarh and Indian's 10 major cities.

 

Results:

• Achieved 24,219 clicks and 1,97,80,579 impressions for this campaign from Chhattisgarh including Raipur and 10 cities.

• 7,692 Clicks are from Chhattisgarh, 11,133 Clicks from 10 cities.

• Achieved 5,184 clicks from Remarketing.

Visit website - https://www.industries.cg.gov.in/