CHHATTISGARH STATE INDUSTRIAL DEVELOPMENT CORPORATION (CSIDC): Why to invest in Chhattisgarh
Services: Brand awareness
Industry: Government
Introduction to the project:
Objectives:
-
Creating campaign visibility at local and national level.
-
Generating awareness about investments, ease of doing business, investment summit and other investment related activities to be organized by CSIDC in chhattisgarh and 10 major cities.
-
Drive relevant traffic to the industries.cg.gov.in official website.
Target Geography:
Local: State of Chhattisgarh
National: 10 major / metro cities - New Delhi, Mumbai, Ahmedabad, Vadodara, Nagpur, Jaipur, Bangalore, Pune, Lucknow & Varanasi.
Proposed Service: Banner ads & Remarketing ads campaign for Desktop & Mobile platforms.
Duration of the campaign - One month.
Placement - News, Media, Investment, Finance related websites.
Methodology:
The entire activity is aimed to drive relevant traffic from various touch points (local / national publisher sites of Google Network) to the CSIDC website (www.csidc.in) where alone the online advertising contributes to a minimum of 23,300 Clicks & 1.97 Crore impressions from Chhattisgarh and Indian's 10 major cities.
Results:
-
Achieved 24,219 clicks and 1,97,80,579 impressions for this campaign from Chhattisgarh including Raipur and 10 cities.
-
7,692 Clicks are from Chhattisgarh, 11,133 Clicks from 10 cities.
-
Achieved 5,184 clicks from Remarketing.
Visit website - https://www.industries.cg.gov.in/