Buzzmeter

MOVE BEYOND GEO-TARGETING WITH

CUSTOM DEVICE TARGETED ADS

We have a capability to target location and behaviors to drive offline actions across all device channels.

Using advance digital technology, we can identify users based on their location history. We can do custom device targeting by geo mapping the locations using latitude / longitude, building or an area. We have extremely accurate and customized mapping ability to understand the audience behavior around key point of interests like college, university, supermarkets, residential areas, beauty salons etc. Finally target the mobile devices to broadcast the ad on the premium apps based on the parameters and then remarket them. These ads have 100 % View ability. We can run various types of ads including Banner, Pre-Roll, Interstitial, and Native ads. We can run Geo mapping, site retargeting, weather condition targeting, as well as traffic condition targeting ads.

For example: Target Display Ads to people who are stuck in traffic at a place everyday, at a certain time OR Target display ads to people who travelled international in last 90 days.

AUDIENCE SEGMENTATION:

Combining location with consumer demographic, mobile devices, content consumption pattern and app usage makes the most accurate data. Below are the parameters to construct audience segments apart from multiple geographical locations.

TARGETING ATTRIBUTES

Business Visitation

Gender

Operating System

Age Range

Martial Status

Income

Geography

Apps

Education

Children

TARGETING SEGMENTS (EXAMPLES)

Electronics
Shoppers

Moviegoers

Fashion Shopper

Frequent Travelers

Wireless Phone
Shoppers

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